12 Tips for Creating a LinkedIn Profile That Stands Out

According to US News, 95 percent of recruiters visit LinkedIn to find and evaluate candidates for open positions. So, making your LinkedIn profile attractive to recruiters is key to snagging that next job or promotion. Cut through the candidate clutter and get noticed by adhering to these 12 tips.

Ditch your current job title
By default, the headline on your LinkedIn profile is your current job title, but you should state the title for which you qualify or want instead. Be as specific as possible. Look at job search sites for ideas on what those titles should be. Also, ensure your current title says what you do rather than the internal company designation. LinkedIn gives you 100 characters, so be as distinct as possible.

Fill in your education
If you've recently added any degrees or certifications, edit your profile's education section. You must enter the graduation or completion date to show you earned a degree or certificate.

Add the right keywords
Note your strengths and accomplishments with the right keywords. Look at current job openings that fit your qualifications and see what skills and experiences the right candidate would possess. Identify up to 10 tasks you perform and pepper your profile with those keyword job skills.

Select your skills
Update your skills and delete any old ones in this section. Use the suggested wording from LinkedIn when updating.

Talk about the job, not the company
Focus on what you do for your current employer, not what the company does. Avoid generic descriptions but do write about measurable results and outstanding accomplishments.

Gather recommendations
These mini-references can be highly effective. Get at least five recommendations (more is even better) from bosses, clients, and current or previous colleagues. You'll have better luck with the ask if you offer a short paragraph of what you'd like them to say about you. Don’t forget to offer the same in return – receive a recommendation, give a recommendation.

Personalize your "About" section
Show off your personality by writing this summary in the first person. Tell people what work you enjoy, what you're good at, and what tasks you like. Discuss why you enjoy your field of employment. Be authentic but have a little fun. Sprinkle in some razzle-dazzle.

Select a location
You can pick up to five locations, but use states or cities rather than small towns.

Freshen your contact info
Consider adding a phone number because recruiters often prefer to text or call prospects. Furthermore, ensure your email is a personal, and not work, address.

Update your profile picture
Your photo is integral to your personal brand, so ensure you have an up-to-date, professional-looking photo of yourself (skip the selfie). Experts recommend the image be not more than a year old. Go for looking warm and inviting, and don't forget to smile.

Expand your network
If you haven't made many connections on LinkedIn, start by reaching out to current colleagues and clients. LinkedIn recommends users connect with 300 to 500 individuals.

Switch on  "Open to Work"
While you don't want to display this if you're currently employed, you turn it on behind the scenes to let recruiters know you're open to learning about job opportunities. LinkedIn shields you from your current company's recruiters and prevents LinkedIn Recruiter users at your current workplace and related companies from knowing you're looking.

By taking intentional time to enhance your LinkedIn profile, you'll make yourself more "findable" by LinkedIn Recruiters and others seeking candidates like you.